Staff handled opportunities individually while navigating a busy, error-prone set of conditional steps. The process was time-consuming, difficult to apply consistently, and vulnerable to calculation and classification mistakes.
Selected client work
Automation that holds up after the demo
These anonymized examples show how Murray Commerce approaches finance work: understand the decision, formalize the rules, make exceptions visible, and leave behind something the business can operate.
Client identities and commercially sensitive details are intentionally omitted.01 / Commission automationClient work, anonymized
From opportunity-by-opportunity processing to a governed commission application
A mobility products business needed one process to handle more than 30 interconnected rules covering product validation, partner pricing, discounts, shipment combinations, and commission exceptions.
A complete Zoho Creator application using Salesforce exports and maintained price books, with documented pricing and commission rules, automated calculations, validation, and exception routing.
Flags for invalid products, GPO identifiers, partner discounts above permitted thresholds, combined shipments, and other cases requiring attention.
More than 87% of commissions are now calculated automatically, with the remaining cases routed to sales leadership for review. The application saves approximately 30 hours each week while improving payment accuracy, visibility, and confidence in the process.
Zoho CreatorSalesforce dataPricing rulesException handling
Additional examples
Different tools, the same operating discipline
02Applied AI workflow
A faster first pass for purchase orders and commercial terms
- Problem
- Lengthy purchase orders and terms and conditions required careful review, while much of the initial identification and comparison work was repetitive.
- Build
- An AI-assisted first-pass tool that organized commercial terms, surfaced potential issues, and produced a structured review while preserving human approval.
- Outcome
- A faster, more consistent initial review that gave the team more time to focus on the terms and risks requiring judgment.
- Applied AI
- PO review
- Human controls
03Pricing & profitability
A product-level pricing model built for real cost and fulfillment scenarios
- Problem
- Pricing decisions had to account for product costs, tariffs, freight, port charges, return allowances, warehouse labour, and parcel fulfillment across a broad catalog.
- Build
- A master pricing model that centralized cost inputs and calculated profit per unit, margins, price-to-cost ratios, MAP and MSRP comparisons, discounts, and fulfillment scenarios at the product level.
- Outcome
- A repeatable way to test price points, compare fulfillment environments, and identify products requiring pricing or cost review.
- Excel
- Scenario modeling
- Profitability analysis
Founder experience
Corporate-scale systems work, applied with a practical finance lens
These examples were completed by Chris in corporate finance roles and are shown separately from Murray Commerce client engagements.
A repeatable EPM data-load model across four operating divisions
Built standardized P&L and balance sheet templates that automated account mapping across four operating divisions. Once source data passed built-in validation, the model generated a load-ready CSV in one action while preserving detailed sales and cost information, including material, labour, freight, scrap, and benefits, across brand, program, product, department, and currency dimensions, with outputs reconciled to the cent.
- EPM LOAD AUTOMATION
- AUTOMATED ACCOUNT MAPPING
- BUILT-IN VALIDATION
Thousands of accounts mapped for automated actuals
Owned the finance-side redesign required to automate the flow of actuals from a new ERP structure into the EPM system. Designed the GL and reporting architecture, developed proposals and recommendations for senior management, implemented the approved design, and built a VBA tool that mapped thousands of account strings across seven dimensions. The resulting structure aligned actuals, budgets, and forecasts at the same level of detail, enabling direct variance analysis, rolling forecasts, and drill-down reporting without manual remapping or loss of detail.
- FINANCE TRANSFORMATION
- GL ARCHITECTURE
- ERP & EPM INTEGRATION
Advanced sales and forecast reporting across 15 brands
Redesigned the sales and forecast reporting process end to end across 15 brands, multiple entities, and currencies. After one base data load, a single controlled run applied brand-specific logic and exception handling and produced the complete set of polished reports. Work that previously required two to three days and coordination across several team members could be completed in under an hour, making the complete report set available to management immediately after month-end close.
- END-TO-END AUTOMATION
- BRAND-SPECIFIC CONTROLS
- RAPID REPORTING